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Local SEO Guide (2023) for Small & Medium Business

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Local SEO Guide (2023) for Small & Medium Business

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Local SEO Guide for Small & Medium Business.

Local SEO is a hot topic for businesses of all sizes in North Carolina and the USA as more people search for local businesses online. Local SEO can help companies to improve their visibility in search results for local searches, such as “IT Support Raleigh” or “IT Consulting NYC“. 

What is Local SEO?

Local SEO is a type of search engine optimization (SEO) that focuses on improving a business’s visibility in local search results. Local search results are the ones that appear when someone searches for a product or service in a specific location. 

Several factors can affect a business’s ranking in local search results, including the following: 

Google My Business listing: This is a free listing that businesses can create to appear in Google search results. The listing should include the business’s name, address, phone number, website, and hours of operation. 

Keywords: Businesses should use relevant keywords throughout their website and online content. Keywords will help Google understand what the business does and its location. 

Citations: Citations are mentions of a business on other websites. They can help Google confirm the business’s location and verify its NAP (name, address, and phone number) information. 

Businesses can improve their visibility and attract more customers by optimizing their website and online presence for local search. 

Why is local SEO important for Small & Medium Businesses?

Local SEO is vital for businesses of all sizes, but especially for small businesses that rely on local customers. Local SEO can help businesses improve their visibility in local search results, leading to more foot traffic and increased sales. 

Businesses can improve their visibility and attract more customers by optimizing their website and online presence for local search. 

Here are some additional reasons why local SEO is essential: 

More and more people are using their smartphones to search for businesses. A recent study found that 62% of smartphone users use their phones to search for local businesses. 

Google My Business listings are prominently displayed in local search results. The Google My Business listing is the first thing that appears in local search results, so it is important to ensure your listing is complete and accurate. 

Positive reviews can help your business rank higher in local search results. Studies have shown that businesses with positive reviews rank higher in local search results than businesses with negative reviews. 

Tips for improving your local SEO:

Get customer reviews- Positive reviews can help your business rank higher in local search results. 

Create local content. Write blog posts or articles about local events or businesses. Local content helps you establish yourself as a local expert and attract more attention from potential customers. 

Optimize your website for mobile devices- More and more people are using their smartphones to search for businesses, so it’s essential to ensure you optimize your website for mobile devices.  

Use relevant keywords throughout your website and online content- When writing content for your website, blog, or social media channels, be sure to use relevant keywords throughout your content. Keywords his will help Google understand what your business does and its location. 

By following these tips, you can improve your local SEO and attract more customers to your business. 

Local Business SEO Strategy 2023

Here is a local business SEO strategy that you can follow:

Claim and optimize your Google My Business listing- This is a free listing that businesses can create to appear in Google search results. The listing should include the business’s name, address, phone number, website, and hours of operation. You can add photos, videos, and reviews to your Google My Business listing. 

Optimize your website for local search- This includes using relevant keywords throughout your website, creating local content, and getting citations from other websites. You should also make sure your website is mobile-friendly and loads quickly. 

Get customer reviews- Positive reviews can help your business rank higher in local search results. You can encourage customers to leave reviews by asking them directly or offering incentives, such as discounts or free products or services. 

Participate in local online directories- There are many local online directories that businesses can submit their information to. Local directories can help improve your business’s visibility in local search results. 

Run local paid search ads- Local paid search ads can help your business appear at the top of the search results when someone searches for a product or service in your area. 

Build relationships with other local businesses- This can help you get backlinks to your website, improving your local SEO. You can build relationships with other local businesses by attending industry events, networking online, or collaborating on marketing campaigns. 

Stay up to date with local SEO trends- The landscape of local SEO is constantly changing, so it’s important to stay updated with the latest trends. To help you accomplish this, you should read industry blogs, attend conferences, or hire a local SEO expert. 

Now you can improve your local SEO and attract more customers to your business or consult with our SEO expert in Raleigh, NC. 

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Marian Gatchalian

Service Development Representative

Marian Gatchalian is a dedicated Service Development Representative at Computerbilities. With a keen eye for detail and a passion for customer satisfaction, Marian plays a pivotal role in bridging the gap between clients and innovative IT solutions. Her expertise in understanding client needs and developing tailored service strategies has made her an invaluable asset to the Computerbilities team. Marian’s commitment to excellence and proactive approach ensures that every client receives top-notch support and services, driving the company’s mission of delivering reliable and cutting-edge IT solutions.

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Eugene Matthew Uy

Customer Relationship Manager

Eugene Matthew Uy is a seasoned Customer Relationship Manager (CRM) with a passion for fostering strong client connections and driving business growth. Currently serving at Computerbilities, a leading technology solutions provider, Eugene excels in understanding client needs and delivering tailored solutions to enhance their experience.

With a background in customer service and relationship management, Eugene brings a wealth of experience to his role. His proactive approach and dedication to client satisfaction have earned him a reputation for building long-lasting partnerships. By leveraging his expertise in CRM systems and analytics, Eugene implements strategies to streamline communication channels, optimize processes, and anticipate client needs.

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Pradeep Shetty

Sr. Accounting Specialist

Pradeep Shetty is a seasoned Senior Accounting Specialist at Computerbilities with a wealth of experience in financial management. With a keen eye for detail and a commitment to excellence, Pradeep ensures the smooth operation of financial processes within the organization. His expertise lies in budgeting, financial analysis, and compliance. Pradeep is known for his strong analytical skills and ability to provide strategic insights to drive business decisions. Dedicated to professional growth, he continuously seeks opportunities to enhance his knowledge and skills in accounting and finance. Pradeep is a valuable asset to the Computerbilities team, contributing to the company’s financial success with his expertise and dedication.

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Sandilyan Muniswamy

Sr. Web Developer

Sandilyan Muniswamy is a seasoned Sr. Web Developer and Frontend Developer at Computerbilities with over a decade of experience in WordPress. His expertise lies in crafting dynamic and visually stunning websites, combining technical prowess with creative flair. Sandilyan’s proficiency extends across frontend development, ensuring seamless user experiences and captivating designs. With a passion for innovation, he constantly seeks out new trends and technologies to stay ahead of the curve. Sandilyan’s commitment to excellence and his depth of experience make him an invaluable asset to any web development project.

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Bharat Parida

SEO Specialist

Bharat Parida is an adept SEO Specialist at Computerbilities, with extensive experience in optimizing web presence and driving online growth. Known for his ability to work both collaboratively and independently, Bharat continuously seeks to enhance his skills in the ever-evolving field of digital marketing. Passionate about new technologies and industry trends, he is dedicated to implementing innovative SEO strategies that increase visibility and engagement. Bharat is driven by the challenge of a competitive environment and is committed to contributing to the success of his team and company.

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Sumit Rawat

System Administrator

Sumit Rawat is an experienced System Administrator at Computerbilities with several years in the IT industry. His core expertise includes Windows Server 2012, MS Exchange, Office 365 management, and network security. Sumit thrives in both team environments and solo projects, consistently seeking to enhance his skill set. Passionate about emerging technologies, he is continuously learning and exploring AWS, Azure, DevOps, and Python automation. Sumit is eager to contribute to a challenging and competitive environment that will allow him to further strengthen and expand his technical abilities.

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Kapil Sirohi

Network Engineer

Kapil Sirohi is a skilled Network Engineer at Computerbilities, specializing in IT infrastructure management and security. He manages Symantec Antivirus servers, ensures network protection, and handles AD, DHCP, DNS, WDS, and WSUS services.

Kapil is proficient with Veeam for VM backup and restoration and excels in implementing AD roles, features, and group policies. He performs daily storage, log monitoring, server health checks, and critical service updates via WSUS.

His expertise includes resource monitoring, configuration management, and virtual machine creation and management. He administrates file servers, manages folder access, and handles user ID creation and deletion. Additionally, Kapil manages VM migrations, Hyper-V backups over SAN storage, server event logs, and resolves WDS and PXE boot issues.

 

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Anju Pandey

Marketing Specialist

Anju Pandey is a seasoned business analyst with a robust track record in client relationships, business analysis, and relationship management for leading global technology companies. With four years of extensive experience across various sectors, including matrimony, education, and IT providers, Anju brings a wealth of knowledge and expertise to her role. Currently, she leverages her skills as a Marketing Specialist at Computerbilities, where she continues to drive impactful strategies and foster strong client connections.

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Rolland Gomes

Operations Manager

Rolland Gomes is a seasoned Operations Manager with 19 years of dynamic experience in Delivery Excellence, Quality, and Process domains. With a robust background spanning BPO, Service Desks (ITES), and IT environments, Rolland brings a wealth of expertise to the table. Having spent over a decade in BPO and ITES sectors, he possesses an unparalleled understanding of BPO operations. Over the past 16 years, Rolland has been actively engaged with SaaS and Remote connection technologies, demonstrating his adaptability in the ever-evolving tech landscape.

Rolland is recognized for his strong analytical skills and unwavering commitment to enhancing organizational efficiency. As a dedicated team member, he prioritizes excellence and continually strives for improvement. Eager to contribute to organizational growth, Rolland is poised to join the leadership team at Computerbilities, where he aims to leverage his skills and knowledge to drive success and innovation.

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Joseph Hobbins

Network Administrator

Joseph Hobbins is an experienced Network Administrator at Computerbilities with a demonstrated history of excellence in the information technology and services industry. He possesses a diverse skill set that includes HVAC, management, writing, network administration, and customer service. Joseph holds two Associate’s degrees from Wake Technical Community College, one in Information Technology and another in Heating and Air, Refrigeration Technology. His strong educational background and multifaceted expertise make him a valuable asset to the Computerbilities team.

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Tech Lead

Nitish Tiwari

Tech Lead

Nitish joined us in April 2021 as a Network Engineer. Nitish was brought up in Chandigarh, India but is originally from Uttarakhand, India. He previously worked as a System Administrator for SankalpIT and Technospecs Technologies and provided remote technical support to the US, UK, Australia MSPs. Nitish has experience with Backup, Antivirus, and RMM Technologies. He has a strong engineering background in Information Technologies and enjoys technical challenges while enhancing his knowledge to the next level. In his spare time, Nitish enjoys fitness and traveling (especially to the Himalayas mountains). A fun fact about Nitish is that he likes to listen to Romantic Songs and watching Web Series Thriller Movies. One of his favorites being “Money Heist.”

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Chase Pittman

Technician

Chase Pittman joined Computerbilities in January 2018 as a Computer Support Technician. Chase was previously employed with Bon Appetit as a Chef for the SAS main campus in Cary, NC. He found himself wanting more of a career and took the opportunity to get into the IT Industry as a Computer Support Technician. Chase is now successfully continuing his education with CompTIA certifications and will continue to educate himself with other IT certifications as his career progresses. When not working, he has a passion for music and art and mechanically modifying vehicles. Chase is eager to advance his IT career and provide quality services for the Computerbilities client base.

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Joel Stalcup

System Administrator

Joel Stalcup has been fascinated by computers since the first Apple became available to his family in the early 80’s. During his tenure in the Army, Joel worked with Logistics Clerks that utilized computer, satellite, and network equipment. With the high demand of IT issues in his office, Joel used his personal knowledge and the direction from the S6 communication IT support to resolve small network problems, mass software installation and upgrades, and printer issues. Due to injuries, Joel was medically retired from the Army after serving ten years’ active duty. After deciding to go to college for Information Technology Industry, Joel attended ITT Technical Institution in Durham, NC and received an Associate Degree in Network System Administrator. Currently he is pursuing additional Information Security education. In the summer of 2016 Joel began working at Computerbilities as a Network Engineer and Help Desk Support. Joel is married to Kristina Anzaldua-Stalcup, who is his support system and best friend and the father of five beautiful and intelligent children, three sons and two daughters.

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Mark-Mahar

Mark Mahar

Lead Engineer

Mark Mahar has been with Computerbilities since 2011. He graduated from ECPI University in Raleigh where he studied IT/Network Security, but his interest in computers started much earlier in his life. Mark grew up watching his mother work on computers for Cisco, and it was watching and helping her with different projects that first sparked his love for technology. Mark has training in all aspects of IT and help desk, such as: hardware replacement, active directory, servers, MS operating systems, routing & switching and cabling. When he isn’t working on computers, Mark loves to travel and spend time with his kids.

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Adam Pittman

President

Adam Pittman is President of Computerbilities, Inc. and is a veteran Computer Technician and Network Engineer with more than 35 years of experience in the computer industry. Adam has worked with local and federal government agencies and with more than 2000 businesses in more than 100 industries, including companies such as Boeing, General Dynamics and the National Institute of Environmental Health Sciences. In 2006, Adam was the recipient of the Businessman of the Year award and received the Secretary of Defense Patriotic Employer Award in 2017. Computerbilities was named Best of Business Raleigh Business Services in 2013. In his spare time, Adam is passionate about Sailing and has sailed the British and U. S. Virgin Islands more than a dozen times.

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