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Local SEO Guide (2023) for Small & Medium Business

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Local SEO Guide for Small & Medium Business.

Local SEO is a hot topic for businesses of all sizes in North Carolina and the USA as more people search for local businesses online. Local SEO can help companies to improve their visibility in search results for local searches, such as “IT Support Raleigh” or “IT Consulting NYC“. 

What is Local SEO?

Local SEO is a type of search engine optimization (SEO) that focuses on improving a business’s visibility in local search results. Local search results are the ones that appear when someone searches for a product or service in a specific location. 

Several factors can affect a business’s ranking in local search results, including the following: 

Google My Business listing: This is a free listing that businesses can create to appear in Google search results. The listing should include the business’s name, address, phone number, website, and hours of operation. 

Keywords: Businesses should use relevant keywords throughout their website and online content. Keywords will help Google understand what the business does and its location. 

Citations: Citations are mentions of a business on other websites. They can help Google confirm the business’s location and verify its NAP (name, address, and phone number) information. 

Businesses can improve their visibility and attract more customers by optimizing their website and online presence for local search. 

Why is local SEO important for Small & Medium Businesses?

Local SEO is vital for businesses of all sizes, but especially for small businesses that rely on local customers. Local SEO can help businesses improve their visibility in local search results, leading to more foot traffic and increased sales. 

Businesses can improve their visibility and attract more customers by optimizing their website and online presence for local search. 

Here are some additional reasons why local SEO is essential: 

More and more people are using their smartphones to search for businesses. A recent study found that 62% of smartphone users use their phones to search for local businesses. 

Google My Business listings are prominently displayed in local search results. The Google My Business listing is the first thing that appears in local search results, so it is important to ensure your listing is complete and accurate. 

Positive reviews can help your business rank higher in local search results. Studies have shown that businesses with positive reviews rank higher in local search results than businesses with negative reviews. 

Tips for improving your local SEO:

Get customer reviews- Positive reviews can help your business rank higher in local search results. 

Create local content. Write blog posts or articles about local events or businesses. Local content helps you establish yourself as a local expert and attract more attention from potential customers. 

Optimize your website for mobile devices- More and more people are using their smartphones to search for businesses, so it’s essential to ensure you optimize your website for mobile devices.  

Use relevant keywords throughout your website and online content- When writing content for your website, blog, or social media channels, be sure to use relevant keywords throughout your content. Keywords his will help Google understand what your business does and its location. 

By following these tips, you can improve your local SEO and attract more customers to your business. 

Local Business SEO Strategy 2023

Here is a local business SEO strategy that you can follow:

Claim and optimize your Google My Business listing- This is a free listing that businesses can create to appear in Google search results. The listing should include the business’s name, address, phone number, website, and hours of operation. You can add photos, videos, and reviews to your Google My Business listing. 

Optimize your website for local search- This includes using relevant keywords throughout your website, creating local content, and getting citations from other websites. You should also make sure your website is mobile-friendly and loads quickly. 

Get customer reviews- Positive reviews can help your business rank higher in local search results. You can encourage customers to leave reviews by asking them directly or offering incentives, such as discounts or free products or services. 

Participate in local online directories- There are many local online directories that businesses can submit their information to. Local directories can help improve your business’s visibility in local search results. 

Run local paid search ads- Local paid search ads can help your business appear at the top of the search results when someone searches for a product or service in your area. 

Build relationships with other local businesses- This can help you get backlinks to your website, improving your local SEO. You can build relationships with other local businesses by attending industry events, networking online, or collaborating on marketing campaigns. 

Stay up to date with local SEO trends- The landscape of local SEO is constantly changing, so it’s important to stay updated with the latest trends. To help you accomplish this, you should read industry blogs, attend conferences, or hire a local SEO expert. 

Now you can improve your local SEO and attract more customers to your business or consult with our SEO expert in Raleigh, NC

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Copyright 2024 © Computerbilities

Adam Pittman

President

Adam Pittman is President of Computerbilities, Inc. and is a veteran Computer Technician and Network Engineer with more than 35 years of experience in the computer industry. Adam has worked with local and federal government agencies and with more than 2000 businesses in more than 100 industries, including companies such as Boeing, General Dynamics and the National Institute of Environmental Health Sciences. In 2006, Adam was the recipient of the Businessman of the Year award and received the Secretary of Defense Patriotic Employer Award in 2017. Computerbilities was named Best of Business Raleigh Business Services in 2013. In his spare time, Adam is passionate about Sailing and has sailed the British and U. S. Virgin Islands more than a dozen times.